J.B. Hunt Transport Digital Marketing Manager in Lowell, Arkansas
Digital Marketing Manager
Sales, Marketing & Product Management
United States of America
Under general supervision, this position is responsible for deploying paid, organic, email, and lead gen marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces and influencing strategy for full funnel marketing. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Maintain positive relationships with third parties to ensure business needs of digital marketing analytics are updated and met by vendors on time
Manage the development and implementation of marketing analytics projects and processes of organization to optimize customer journey across all digital channels
Identify the trends of marketing and communicate with senior management about organizational business development strategies based on analyses results
Lead efforts to conduct marketing analytics initiatives, such as defining analytics scope and approaches, selecting appropriate tools, running performance reports
Oversee marketing analytics processes to assess the effectiveness and accuracy of digital marketing campaigns
Create and deploy the evaluation standards and policies to measure marketing performance; troubleshoot complex technical problems on analytics
Produce regular reports and ad hoc reports for management review using visualization tools to construct customized dashboards
Define the scope and approaches of marketing analytics; updating analytic tools as needed
Analyze data and track ROI of marketing spend to monitor marketing effectiveness and opportunities across a range of KPIs
Monitor lead flow to prioritize and maximize engagement
Apply statistics-based market intelligence to business issues and formulate recommendations for the user experience that drive business outcomes
Build enterprise digital campaign workflows, including promotional, triggered and event-based emails, digital display, social, and influencer tactics
- Bachelor’s degree in business, marketing, or a related field with at least 5 years of digital analytics, buyer, and/or marketing experience
Google Ads, Google Analytics and Facebook certifications highly preferred; experience with tools like Domo, Tableau, Marketo, Salesforce, Marketing Cloud, etc.
Power BI, Google Data Studio, SQL, Big Query
Experience with data mining, modeling, and management
Ability to strategically plan and manage relationships
Possess advanced excel skills
Experience with data visualization tools like Domo and Tableau
Working knowledge of Google Ads, Google Tag Manager, Google Analytics 360 and/or similar programs
Bachelors: Business Administration/Management (Required), Bachelors: Marketing (Required), GED (Required), High School (Required)
Job Opening ID:
00400382 Digital Marketing Manager (Open)
“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”
J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.
J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.