J.B. Hunt Transport Digital Marketing Analyst in Lowell, Arkansas
Digital Marketing Analyst
Sales, Marketing & Product Management
United States of America
Under general supervision, this position is responsible for analyzing statistics for improvement of digital marketing efforts. This position will track and gather data, create dashboards, and present findings on SEO and/or SEM campaigns.
Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization.
Develop and maintain strong vendor partnerships to shape new opportunities that can enhance our ability to meet hiring goals .
Provide decision making support for business partners by working with the team to define problems or desired outcomes, determine required information, compile findings, and recommend action.
Collaborate with the appropriate teams to drive a deeper understanding of paid media efforts to identify growth areas.
Develop and execute campaign plans from start to finish and optimize results including open rates, click through rates, engagement, and conversions.
Measure and report performance of digital marketing and email campaigns, and assess against goals (ROI and KPIs) and evaluate end-to-end experience across multiple channels and touch points.
Maintain an updated status report on project elements with clear action items and deliverables and follow-up with team members and agency as needed to ensure all project elements are on track.
Assists within marketing automation software development of audience segmentation strategies.
Participates in regular discussions with third-party agencies and services providers to optimize use of all digital campaign strategies and tactical execution.
Ideate marketing initiatives centered on the customer journey.
Assist with monitoring and analysis of campaign performance within the company’s analytics tools.
- Bachelor’s degree in advertising, marketing, business, or a related field of study with at least 1 year of proven experience and demonstrated success in a digital marketing/digital analytics role
2-3 years experience Advanced Google Analytics, Google Ads, Google Analytics and Facebook Blueprint certifications highly preferred
Advanced Microsoft Excel skills - including VLOOKUP’s and pivot tables
Keen attention to detail and outstanding organizational skills
Passion for data and technology
Impeccable written and verbal communication skills
Strong troubleshooting and analytical abilities
Marketing automation: Marketo, Salesforce Marketing Cloud or similar
Campaign builders: Facebook Ad Exchange, Google Ads, or similar
Campaign analytics: Google Analytics 360 or similar
CRM: Microsoft Dynamics, SalesForce, or similar
Bachelors: Advertising (Required), Bachelors: Business Administration/Management (Required), Bachelors: Marketing (Required), GED (Required), High School (Required)
Job Opening ID:
00400381 Digital Marketing Analyst (Open)
“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”
Fortune 500 experience. Career advancement. Nationwide relocation possibilities.
Headquartered in Northwest Arkansas, J.B. Hunt is a dominate force in transportation and logistics industry, offering exciting career opportunities both at corporate and at field locations across the country. There are a variety of job types that support our business, so no matter your passion, J.B. Hunt is the place to jumpstart your career.
Why J.B. Hunt?
J.B. Hunt is a leading transportation and logistics company for one simple reason – our people. The career possibilities and benefits of working at J.B. Hunt are endless. From competitive salary and benefits packages, to defined career paths and growth opportunities, we take care of our people and take great pride in our efforts to build and sustain an inclusive workplace for all employees.
What are we looking for?
J.B. Hunt welcomes high-energy, forward-thinking people of all backgrounds and experience levels to join our team. We offer full-time, entry level, professional and management opportunities across all departments. Whether you are fresh out of school or bring years of industry experience, a role at J.B. Hunt could take your career to the next level.
J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.
J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.