J.B. Hunt Transport Digital Marketing Analyst in Lowell, Arkansas

Job Opening ID:

00298621 Digital Marketing Analyst (Open)

Job Title:

Digital Marketing Analyst

Department:

Operations

Country:

United States of America

State/Province:

Arkansas

City:

Lowell

Full/Part Time:

Full time

Shift:

Job Description Summary:

We’re seeking a Digital Marketing Analyst with a passion for understanding why things happen. Why was image A preferred over image B? Why did a blue button get more clicks than a green button? If you have experience in digital campaign implementation and a knack for data analysis, you may be a great fit!

This role will service our Driver Personnel department to bring in high quality driver leads through digital advertising. At J.B. Hunt, we take pride in our drivers. Our department’s slogan for 2019 is “A Better Job. A Better Life.” It means our driving jobs meet our driver’s needs – whatever they are – leading to a better home life. Though we offer a wide variety of different jobs, our department helps each driver find the right fit for them, leading to a more fulfilled personal life.

Job Description:

Responsibilities:

• Develop and/or manage paid digital marketing programs across all channels (SEM, Paid Social, Display) with a focus on driving return on ad spend

• Work with internal marketing team and media agencies to ensure goals are met

• Continually tweak and optimize campaign creative, copy and audiences to ensure campaigns do not create fatigue and are reaching the most efficient audiences

• Develop and maintain strong vendor partnerships to shape new opportunities that can enhance our ability to meet hiring goals

• Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization

• Provide decision making support for business partners by working with the team to define problems or desired outcomes, determine required information, compile findings, and recommend action

• Collaborate with the appropriate teams to drive a deeper understanding of paid media efforts to identify growth areas

Must have:

  • 1-2 years of proven experience and demonstrated success in a digital marketing/digital analytics role

  • Bachelor's Degree in Business, Marketing, or related field

  • Advanced knowledge of Google Ads, Bing Ads and Facebook Ads platforms

  • Advanced knowledge of Google Analytics

  • Advanced Microsoft Excel skills - including VLOOKUP’s and pivot tables

Preferred:

  • Experience with Google Tag Manager

  • Experience with Salesforce CRM and Salesforce Marketing Cloud

  • Experience with automated marketing systems like Pardot, Marketo or Eloqua

Ideal Candidate:

  • Keen attention to detail and outstanding organizational skills

  • Passion for data and technology

  • Loves analyzing performance results and sharing them with others

  • Impeccable written and verbal communication skills

  • Strong troubleshooting and analytical abilities

Preferred Qualifications:

Qualifications:

Education:

Language:

Work Experience:

Certifications:

Competencies:

Communication, Creativity (JBH Rating Scale), Customer Service, Working with Others

Responsibilities:

Company Overview:

Fortune 500 experience. Career Development. Nation-wide opportunities. We are J.B. Hunt.

Our success comes from strategically placing you in the most suitable role. Whether you have a passion for operations, sales, engineering, or information technology, we can jump start your career!

J.B. Hunt Transport, Inc. is no stranger to the transportation logistics industry. From our humble beginnings in 1961, with only five tractors and seven refrigerated trailers, we have evolved into one of the largest transportation logistics companies in North America. We provide safe and reliable transportation services throughout the United States, Canada and Mexico. Our four business segments (Intermodal, Dedicated Contract Services, Truckload, and Integrated Capacity Solutions) allow us to provide customized freight solutions for customers big and small. It's no wonder we have been named one of America's Most Admired Companies by Fortune Magazine.

J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.

“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”

Fortune 500 experience. Career growth opportunities. Nationwide relocation possibilities.

These are just a few things you'll find at J.B. Hunt. Whether you have a passion for operations, sales, engineering or information technology, we can help jumpstart your career with challenging opportunities that will help you reach your maximum potential.

Why J.B. Hunt?

We take our investment in you seriously - our future success depends on you. Be an innovator with a leading transportation company and work alongside some of the brightest minds in the industry. At J.B. Hunt, we strongly believe in promoting from within based on performance and potential, the sky is the limit for your career.

What are we looking for?

We look for high-energy, forward-thinking individuals who are interested in a career with a leader in the transportation industry. We seek exceptional people of diverse backgrounds who have the vision to carry our business forward. J.B. Hunt offers a variety of opportunities spanning across the nation.