J.B. Hunt Transport Marketing Automation Specialist (Remote) in Kansas City, Missouri
Marketing Automation Specialist (Remote)
Remote - Work from Home
Memphis, TN - Primacy Pkwy
North Little Rock, AR - Hwy 16
St Louis, MO - 420 Sidney
Kansas City, MO - 3518 Enterprise Drive
Austin, TX - 6201 Bolm Road
Indianapolis, IN - 3487 W 86th St
Marketing Automation Specialist (Remote)
Sales, Marketing & Product Management
United States of America
Under the supervision of the Marketing Automation Manager, this position is responsible for translating business demands and marketing strategies into automation processes, applying best practices and improving marketing productivity. This professional will also be co-responsible for data management and flow between the marketing automation platform and the CRM, besides other data pools. The specialist will also use marketing automation features and tools available to manage and uncover managing and uncovering analytics to drive business results and constantly refine corporate marketing activities.
Work closely with the Marketing Automation Manager to support the Marketo infrastructure and architecture to achieve outstanding campaign execution, reporting, and analytics
Ensure seamless data strategy, data flow, and integrations between Bizible, Marketo, and Microsoft Dynamics/ data pools
Own the multi-attribution model and develop a method for refinement and optimization for lead generation and customer nurturing
Work on end-to-end data strategy and business requirements for marketing automation and align data model and reporting needs
Optimize marketing automation and processes by applying best practices to our marketing automation platform instances
Implement lead-to-sales funnel automation processes, policies, workflows, marketing programs and KPIs
Define and execute improvements to enhance productivity, conversion rates, programs/campaign ROI and sales growth
Work closely with internal clients to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes
Regularly interface with cross-functional teams on enterprise-level projects and issues
Support the rollout of campaigns to align marketing and sales initiatives, ensuring that sales and marketing are generating sufficient lead and pipeline generation
Serve as a subject matter expert on our systems and data flows and seek out industry best practices and proactively incorporate relevant ideas
Build and continuously monitor daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / advertising / program effectiveness, leads to goal), company’s pipeline and revenue attribution
Optimize and recommend improvements to marketing technology stack including overall plan for utilization and regular health checks on performance and effectiveness
Review results of campaigns and work with the respective campaign owners to identify beneficial improvements
Email Marketing – Extensive Experience
Multi-channel Marketing Automation – Extensive Experience
A/B Testing – Extensive Experience
Marketing Automation Design and Implementation – Extensive Experience
Key Performance Indicators –Extensive Experience
Planning, Tactical, Strategic – Extensive Experience
- Bachelor’s degree in Marketing, Business or related field with at least 2 years of digital analytics, buyer, automation and/or marketing experience
Extensive experience using a Marketing Automation tool
Extensive experience with Microsoft Excel and other Microsoft Office applications
Good knowledge of CRM (preferably Microsoft Dynamics) and its relationship with Marketing Automation Platform
Proactively seeks out solutions and is excited to bring new approaches to the organization
Takes initiative from concept to implementation
Ability to think critically and make optimization decisions based on data
Understanding of demand generation and the lead-to-sales funnel
Bachelors: Business Communications (Required), Bachelors: Marketing (Required)
Job Opening ID:
00408329 Marketing Automation Specialist (Remote) (Open)
“This job description has been designed to indicate the general nature and level of work performed by
employees within this classification. It is not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements are representative of the knowledge, skill, and/or ability required. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential functions.”
Posted 18 Days Ago
Fortune 500 experience. Career advancement. Nationwide relocation possibilities.
Headquartered in Northwest Arkansas, J.B. Hunt is a dominate force in transportation and logistics industry, offering exciting career opportunities both at corporate and at field locations across the country. There are a variety of job types that support our business, so no matter your passion, J.B. Hunt is the place to jumpstart your career.
Why J.B. Hunt?
J.B. Hunt is a leading transportation and logistics company for one simple reason – our people. The career possibilities and benefits of working at J.B. Hunt are endless. From competitive salary and benefits packages, to defined career paths and growth opportunities, we take care of our people and take great pride in our efforts to build and sustain an inclusive workplace for all employees.
What are we looking for?
J.B. Hunt welcomes high-energy, forward-thinking people of all backgrounds and experience levels to join our team. We offer full-time, entry level, professional and management opportunities across all departments. Whether you are fresh out of school or bring years of industry experience, a role at J.B. Hunt could take your career to the next level.
J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.
J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.